GRIPS CUSTOMERS & RESEARCH PARTNERS
Hand-poured soy and natural candles with artisanal scents, often made in small batches using eco-friendly materials.
113K
52K
3.0-3.5%
$0-100
10+
Handcrafted Candle's aggregate online sales across tracked retailers amounted to $1.94M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 45% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Handcrafted Candle retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Handcrafted Candle retailers, with performance tracked over time.
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