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Nov 2025
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Home/Insights/Retailers/candlefish.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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22.2K
Revenue
Nov 25
6.6K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Candlefish.com is a website that offers a variety of candles for sale. The platform features an extensive range of scented candles, including various shapes and sizes. Customers can explore and purchase different candle products online, catering to their unique preferences and requirements.

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candlefish.com Annual Revenue and Growth

candlefish.com's annual sales on its online store amounted to $411.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$411.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
candlefish.com revenue by year

candlefish.com's monthly revenueOVER TIME
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Over the past three months, candlefish.com revenue has experienced decline of 18%, compared to the preceding three months.

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candlefish.com revenue decline for last six months
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OVERVIEW
In November 2025, candlefish.com, operating in the BEAUTY AND COSMETICS sector, generated online sales revenue of $22,208, significantly below the industry median of $52,547, with a conversion rate between 2.00-2.50%, also trailing behind the high benchmark of 5.32%; the site's average order value (AOV) ranged from $150 to $175, lower than the high of $204, and the total sessions reached 6,635, far from the median of 19,748 and the record of 76,114,809 from sephora.com, indicating potential for growth in both traffic and sales performance.
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candlefish.com competitors

In November 2025, candlefish.com outperformed its competitors in terms of revenue, with $22,208 compared to the closest competitor, kalamazoocandle.com, which had $31,374. candlefish.com also had a higher number of transactions at 134, while charlestoncandleco.com only had 78 transactions. In terms of sessions, candlefish.com had 6,635, which was higher than pluffmudmercantile.com with 789 sessions. The average order value (AOV) for candlefish.com ranged between $150-$175, placing it in line with pluffmudmercantile.com and notedcandles.com. However, candlefish.com had a conversion rate of 2.00-2.50%, which was slightly lower than the highest conversion rate of 3.50-4.00% seen at pluffmudmercantile.com. Overall, while candlefish.com performed well in terms of revenue and transactions, there is room for improvement in its conversion rate compared to some competitors.

charlestoncandleco.com screenshot
#1 charlestoncandleco.com
5K
Revenue
3.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rewinedcandles.com screenshot
#2 rewinedcandles.com
5.7K
Revenue
4.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
pluffmudmercantile.com screenshot
#3 pluffmudmercantile.com
5K
Revenue
789.5
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
kalamazoocandle.com screenshot
#4 kalamazoocandle.com
31.4K
Revenue
18.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
notedcandles.com screenshot
#5 notedcandles.com
6.6K
Revenue
2.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
candlefish.com vs top market performers
candlefish.com
top retailers
conversion rate vs average order value for candlefish.com and its competitors
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Revenue share by device at candlefish.com

In November large majority of sales on candlefish.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on candlefish.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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candlefish.com channels

Identify top traffic channels that drive growth for candlefish.comand discover how performance of traffic channels has changed over time.

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candlefish.com Google Ads spend

Evaluate candlefish.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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candlefish.com devices

Review candlefish.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlefish.com top markets

Explore candlefish.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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candlefish.com country & global rank

Assess the ranking of candlefish.com among other retailers within its primary country and worldwide.

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