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Dec 2025
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Home/Insights/Retailers/candlefish.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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28.1K
Revenue
Dec 25
12.1K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Candlefish.com is a website that offers a variety of candles for sale. The platform features an extensive range of scented candles, including various shapes and sizes. Customers can explore and purchase different candle products online, catering to their unique preferences and requirements.

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candlefish.com Annual Revenue and Growth

candlefish.com's annual sales on its online store amounted to $411.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$411.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
candlefish.com revenue by year

candlefish.com's monthly revenueOVER TIME
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Over the past three months, candlefish.com revenue has experienced growth of 27%, compared to the preceding three months.

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candlefish.com revenue growth for last six months
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OVERVIEW
In December 2025, candlefish.com generated $28,107 in online sales, falling short of the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 1.50-2.00%, below the high benchmark of 4.87%; their average order value (AOV) ranged from $100-125, significantly lower than the category high of $191, while the site attracted 12,114 sessions, compared to the median of 23,270, indicating challenges in engagement and performance within a competitive market dominated by ulta.com, which reported revenue of $152,769,917.
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candlefish.com competitors

In December 2025, candlefish.com generated a revenue of $28,107 with 231 transactions and 12,114 sessions, resulting in an Average Order Value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. In comparison, charlestoncandleco.com had a revenue of $8,671 with 122 transactions and 5,537 sessions, AOV of $50-$75, and a conversion rate of 2.00-2.50%. rewinedcandles.com generated $5,133 in revenue from 195 transactions and 7,192 sessions, with an AOV of $25-$50 and a conversion rate of 2.50-3.00%. pluffmudmercantile.com had a revenue of $7,032 with 50 transactions and 1,257 sessions, an AOV of $125-$150, and a conversion rate of 3.50-4.00%. kalamazoocandle.com generated the highest revenue among the competitors, at $28,340, with 554 transactions and 17,790 sessions, an AOV of $50-$75, and a conversion rate of 3.00-3.50%. notedcandles.com had a revenue of $10,881 with 110 transactions and 3,521 sessions, an AOV of $75-$100, and a conversion rate of 3.00-3.50%.

charlestoncandleco.com screenshot
#1 charlestoncandleco.com
8.7K
Revenue
5.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rewinedcandles.com screenshot
#2 rewinedcandles.com
5.1K
Revenue
7.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
pluffmudmercantile.com screenshot
#3 pluffmudmercantile.com
7K
Revenue
1.3K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
kalamazoocandle.com screenshot
#4 kalamazoocandle.com
28.3K
Revenue
17.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
notedcandles.com screenshot
#5 notedcandles.com
10.9K
Revenue
3.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
candlefish.com vs top market performers
candlefish.com
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conversion rate vs average order value for candlefish.com and its competitors
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Revenue share by device at candlefish.com

In December large majority of sales on candlefish.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on candlefish.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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candlefish.com channels

Identify top traffic channels that drive growth for candlefish.comand discover how performance of traffic channels has changed over time.

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candlefish.com Google Ads spend

Evaluate candlefish.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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candlefish.com devices

Review candlefish.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlefish.com top markets

Explore candlefish.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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candlefish.com country & global rank

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