GRIPS CUSTOMERS & RESEARCH PARTNERS
Eco-friendly and non-toxic household cleaning products, personal care items, and sustainable alternatives to conventional supplies.
4.78M
1.5M
3.5-4.0%
$0-100
40+
Eco-Friendly Household's aggregate online sales across tracked retailers amounted to $56M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 1% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
56%
Mobile
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Eco-Friendly Household retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Eco-Friendly Household retailers, with performance tracked over time.
Other
Home Fragrance
200+ retailers tracked
Plant and Gardening Supplies
150+ retailers tracked
Online Plant Nurseries
150+ retailers tracked
Lighting Solutions
150+ retailers tracked
Outdoor Camping Gear
150+ retailers tracked
Home Decor and Accessories
100+ retailers tracked
Kitchenware and Culinary Tools
100+ retailers tracked
