GRIPS CUSTOMERS & RESEARCH PARTNERS
Candle-making supplies including waxes, fragrances, essential oils, wicks, dyes, and containers for DIY candle crafting, design, and hobby projects.
7.7M
1.7M
2.5-3.0%
$100-200
20+
Candle Making Supplies's aggregate online sales across tracked retailers amounted to $116M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 39% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
69%
Mobile
31%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Candle Making Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Candle Making Supplies retailers, with performance tracked over time.
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