Home/Insights/Industries/Home & Garden/Area RugsIndustry Intelligence — Home & Garden — Apr 2026

Area Rugs

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Decorative area rugs offered in various styles, colors, and materials including washable options, indoor, outdoor, and contemporary modern rug designs.

72M

Revenue
Apr 26

11M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$300-400

AOV
Apr 26

30+

Retailers
Tracked

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Area Rugs Annual Revenue and Growth

Area Rugs's aggregate online sales across tracked retailers amounted to $705M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$705M

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Area Rugs monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 18% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Area Rugs

BY REVENUE

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Area Rugs revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

78%

Mobile

22%

Area Rugs performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 30+

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Area Rugs traffic channels

Identify the top traffic channels driving growth across Area Rugs retailers, and see how channel performance has shifted over time.

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Area Rugs Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Area Rugs retailers, with performance tracked over time.

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Area Rugs top markets

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Area Rugs retailer rankings

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