GRIPS CUSTOMERS & RESEARCH PARTNERS
Air purifiers and replacement filters including HVAC, furnace, water, and refrigerator filters for home and commercial air quality.
11M
2.39M
2.5-3.0%
$100-200
20+
Air Quality and Filtration's aggregate online sales across tracked retailers amounted to $167M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 33% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Air Quality and Filtration retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Air Quality and Filtration retailers, with performance tracked over time.
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