GRIPS CUSTOMERS & RESEARCH PARTNERS
Air purifiers, filters, and accessories designed to improve indoor air quality by removing allergens, dust, and airborne pollutants from homes.
14M
3.22M
2.0-2.5%
$100-200
40+
Air Quality and Allergy Relief's aggregate online sales across tracked retailers amounted to $200M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 32% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Air Quality and Allergy Relief retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Air Quality and Allergy Relief retailers, with performance tracked over time.
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