GRIPS CUSTOMERS & RESEARCH PARTNERS
Air purifiers, air filters, and related accessories designed to improve indoor air quality and remove allergens.
12M
2.36M
2.5-3.0%
$100-200
30+
Air Purification's aggregate online sales across tracked retailers amounted to $176M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 31% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
72%
Mobile
28%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Air Purification retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Air Purification retailers, with performance tracked over time.
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150+ retailers tracked
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