Home/Insights/Industries/Health & Beauty/Yoga and WellnessIndustry Intelligence — Health & Beauty — Apr 2026

Yoga and Wellness

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Yoga mats, meditation props, cushions, and wellness accessories supporting yoga practice and mindfulness.

3.35M

Revenue
Apr 26

1.03M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

15+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Yoga and Wellness Annual Revenue and Growth

Yoga and Wellness's aggregate online sales across tracked retailers amounted to $59M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)

2025

$59M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Yoga and Wellness monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 38% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Yoga and Wellness

BY REVENUE

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Yoga and Wellness revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

82%

Mobile

18%

Yoga and Wellness performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Yoga and Wellness traffic channels

Identify the top traffic channels driving growth across Yoga and Wellness retailers, and see how channel performance has shifted over time.

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Yoga and Wellness Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Yoga and Wellness retailers, with performance tracked over time.

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Yoga and Wellness top markets

Explore the key markets for Yoga and Wellness — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Yoga and Wellness retailer rankings

See how retailers rank within Yoga and Wellness and worldwide by revenue, traffic and growth.

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