GRIPS CUSTOMERS & RESEARCH PARTNERS
Women's intimate wellness products, personal wellness devices, and accessories designed for health, comfort, pleasure, and personal wellness and well-being.
11M
5.2M
1.5-2.0%
$100-200
30+
Womens Intimate Wellness's aggregate online sales across tracked retailers amounted to $116M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 17% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
56%
Desktop
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Womens Intimate Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Womens Intimate Wellness retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
