Wellness and beauty products including skincare, supplements, fitness programs, and lifestyle apparel.
5.6M
1.05M
1.5-2.0%
$300-400
15+
Wellness and Lifestyle's aggregate online sales across tracked retailers amounted to $57M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 14% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
71%
Mobile
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Wellness and Lifestyle retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Wellness and Lifestyle retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked