Home/Insights/Industries/Health & Beauty/Wellness and LifestyleIndustry Intelligence — Health & Beauty — Apr 2026

Wellness and Lifestyle

Start benchmarking for free
Sign in with Google

Wellness and beauty products including skincare, supplements, fitness programs, and lifestyle apparel.

5.6M

Revenue
Apr 26

1.05M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$300-400

AOV
Apr 26

15+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Wellness and Lifestyle Annual Revenue and Growth

Wellness and Lifestyle's aggregate online sales across tracked retailers amounted to $57M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$57M

Annual growth forecast

2025/2026

50%+

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Wellness and Lifestyle monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 14% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Wellness and Lifestyle

BY REVENUE

Get access to full product performance analysis

Wellness and Lifestyle revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

71%

Mobile

29%

Wellness and Lifestyle performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Gain even more insights with the Grips app

Wellness and Lifestyle traffic channels

Identify the top traffic channels driving growth across Wellness and Lifestyle retailers, and see how channel performance has shifted over time.

Sign in with Google

Wellness and Lifestyle Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Wellness and Lifestyle retailers, with performance tracked over time.

Sign in with Google

Wellness and Lifestyle top markets

Explore the key markets for Wellness and Lifestyle — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Wellness and Lifestyle retailer rankings

See how retailers rank within Wellness and Lifestyle and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved