GRIPS CUSTOMERS & RESEARCH PARTNERS
Weighted and sensory products designed for relaxation and stress relief, including weighted blankets, sensory swings, fidget toys, and compression clothing for anxiety and sleep.
965K
238K
1.0-1.5%
$200-300
20+
Weighted and Sensory's aggregate online sales across tracked retailers amounted to $18M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 54% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
77%
Mobile
23%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Weighted and Sensory retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Weighted and Sensory retailers, with performance tracked over time.
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