GRIPS CUSTOMERS & RESEARCH PARTNERS
Sauna equipment and infrared wellness products including traditional, infrared, and portable models with therapeutic accessories.
1.2M
236K
0.5-1.0%
$500-600
15+
Sauna and Wellness's aggregate online sales across tracked retailers amounted to $18M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 51% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
83%
Mobile
17%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Sauna and Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Sauna and Wellness retailers, with performance tracked over time.
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