GRIPS CUSTOMERS & RESEARCH PARTNERS
Plant-based and protein supplements including powders, nutrition bars, shakes, and digestive support products designed for fitness enthusiasts, bodybuilders, and those pursuing wellness and nutritional goals.
5.4M
2.08M
3.0-3.5%
$0-100
20+
Plant-Based Nutrition and Supplements's aggregate online sales across tracked retailers amounted to $61M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 1% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Plant-Based Nutrition and Supplements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Plant-Based Nutrition and Supplements retailers, with performance tracked over time.
Other
