GRIPS CUSTOMERS & RESEARCH PARTNERS
Plant-based and organic protein powders, nutrition shakes, superfood powders, and functional mushroom beverages for health and wellness.
2.55M
1.27M
2.5-3.0%
$0-100
30+
Plant-Based Nutrition's aggregate online sales across tracked retailers amounted to $29M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 2% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Plant-Based Nutrition retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Plant-Based Nutrition retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Natural Skincare and Beauty
250+ retailers tracked
