Home/Insights/Industries/Health & Beauty/Plant-Based NutritionOnline Industry Intelligence — Health & Beauty — May 2026

Plant-Based Nutrition

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Plant-based and organic protein powders, nutrition shakes, superfood powders, and functional mushroom beverages for health and wellness.

2.84M

Revenue
May 26

1.37M

Sessions
May 26

2.5-3.0%

Conv. rate
May 26

$0-100

AOV
May 26

30+

Retailers
Tracked

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Plant-Based Nutrition Annual Online Revenue and Growth

Plant-Based Nutrition's aggregate online sales across tracked retailers amounted to $29M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$29M

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Plant-Based Nutrition monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 23% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Plant-Based Nutrition

BY REVENUE

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Plant-Based Nutrition revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

61%

Mobile

39%

Plant-Based Nutrition performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Plant-Based Nutrition traffic channels

Identify the top traffic channels driving growth across Plant-Based Nutrition retailers, and see how channel performance has shifted over time.

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Plant-Based Nutrition Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Plant-Based Nutrition retailers, with performance tracked over time.

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Plant-Based Nutrition top markets

Explore the key markets for Plant-Based Nutrition — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Plant-Based Nutrition retailer rankings

See how retailers rank within Plant-Based Nutrition and worldwide by revenue, traffic and growth.

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