GRIPS CUSTOMERS & RESEARCH PARTNERS
Journals, planners, mindfulness products, and habit-tracking tools for personal development.
585K
377K
1.5-2.0%
$0-100
15+
Personal Development and Habit Formation's aggregate online sales across tracked retailers amounted to $8.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 26% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Personal Development and Habit Formation retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personal Development and Habit Formation retailers, with performance tracked over time.
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