GRIPS CUSTOMERS & RESEARCH PARTNERS
Oral care and teeth whitening products including toothpaste, whitening kits, mouthwash, electric toothbrushes, dental accessories, and professional teeth whitening solutions.
2.5M
1.25M
2.0-2.5%
$0-100
15+
Oral Care and Whitening's aggregate online sales across tracked retailers amounted to $41M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Oral Care and Whitening retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Oral Care and Whitening retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
