GRIPS CUSTOMERS & RESEARCH PARTNERS
Artisanal handmade soaps, body scrubs, salves, and natural bath products crafted with organic and natural ingredients.
275K
119K
3.5-4.0%
$0-100
20+
Natural Handmade Soaps and Body Care's aggregate online sales across tracked retailers amounted to $3.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 5% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
60%
Desktop
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Natural Handmade Soaps and Body Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Handmade Soaps and Body Care retailers, with performance tracked over time.
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