GRIPS CUSTOMERS & RESEARCH PARTNERS
Natural and organic hair care products including shampoos, conditioners, oils, and styling treatments for textured hair.
234K
142K
2.5-3.0%
$0-100
20+
Natural Hair Care and Beauty's aggregate online sales across tracked retailers amounted to $3.37M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 3% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
65%
Desktop
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Natural Hair Care and Beauty retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Hair Care and Beauty retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
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400+ retailers tracked
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350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
