GRIPS CUSTOMERS & RESEARCH PARTNERS
Natural and organic hair care products including shampoos, conditioners, oils, and styling treatments for textured hair.
246K
146K
2.0-2.5%
$0-100
20+
Natural Hair Care and Beauty's aggregate online sales across tracked retailers amounted to $3.37M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 42% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
65%
Desktop
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Natural Hair Care and Beauty retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Hair Care and Beauty retailers, with performance tracked over time.
Other
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550+ retailers tracked
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500+ retailers tracked
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500+ retailers tracked
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400+ retailers tracked
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Nutritional Supplements and Health
350+ retailers tracked
