GRIPS CUSTOMERS & RESEARCH PARTNERS
Natural and organic grooming products for men including pomades, shampoos, conditioners, skincare items, and styling tools formulated with plant-based ingredients.
515K
426K
1.5-2.0%
$0-100
20+
Natural Grooming and Personal Care's aggregate online sales across tracked retailers amounted to $6.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 3% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
56%
Mobile
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Natural Grooming and Personal Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Grooming and Personal Care retailers, with performance tracked over time.
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