GRIPS CUSTOMERS & RESEARCH PARTNERS
Men's hair grooming products including clippers, trimmers, styling pomades, and grooming accessories. Features professional-grade tools and hair care solutions for men.
1.41M
1.43M
1.5-2.0%
$0-100
30+
Men's Hair Grooming's aggregate online sales across tracked retailers amounted to $19M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 12% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
56%
Mobile
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Men's Hair Grooming retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Men's Hair Grooming retailers, with performance tracked over time.
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