GRIPS CUSTOMERS & RESEARCH PARTNERS
Artisanal handmade bath and body products including soaps, candles, diffusers, and skincare made with natural ingredients and essential oils.
240K
108K
2.5-3.0%
$0-100
10+
Handmade Bath and Body's aggregate online sales across tracked retailers amounted to $2.61M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 26% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Handmade Bath and Body retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Handmade Bath and Body retailers, with performance tracked over time.
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