GRIPS CUSTOMERS & RESEARCH PARTNERS
Professional hair styling tools including dryers, curling irons, and flat irons, plus shampoos and treatments for all hair types.
5.8M
2.5M
2.5-3.0%
$0-100
30+
Hair Care and Styling Tools's aggregate online sales across tracked retailers amounted to $82M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 50% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Hair Care and Styling Tools retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Hair Care and Styling Tools retailers, with performance tracked over time.
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