GRIPS CUSTOMERS & RESEARCH PARTNERS
Fitness equipment including weights, racks, and barbells, along with recovery devices like massage guns and compression therapy tools.
21M
4.71M
1.5-2.0%
$200-300
15+
Fitness and Recovery Equipment's aggregate online sales across tracked retailers amounted to $351M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 49% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
77%
Mobile
23%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Fitness and Recovery Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fitness and Recovery Equipment retailers, with performance tracked over time.
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