GRIPS CUSTOMERS & RESEARCH PARTNERS
Essential oils, diffusers, and handmade cosmetics including skincare products, bath items, natural beauty supplies, body products, and wellness accessories.
6.3M
1.29M
3.5-4.0%
$100-200
10+
Essential Oils and Handmade Cosmetics's aggregate online sales across tracked retailers amounted to $58M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 58% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
75%
Desktop
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Essential Oils and Handmade Cosmetics retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Essential Oils and Handmade Cosmetics retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
