GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable and natural skincare products, lipsticks, lip glosses, and cosmetics featuring clean ingredients with options for personalization and inclusive color ranges.
190K
80K
2.5-3.0%
$0-100
20+
Custom and Personalized Cosmetics's aggregate online sales across tracked retailers amounted to $3.17M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 24% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
62%
Desktop
38%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Custom and Personalized Cosmetics retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom and Personalized Cosmetics retailers, with performance tracked over time.
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