GRIPS CUSTOMERS & RESEARCH PARTNERS
Intimate wellness and pleasure products for adults, including vibrators, adult toys, lingerie, lubricants, bondage accessories, and related intimate apparel designed to enhance relationships and sexual health.
66M
16M
2.5-3.0%
$100-200
80+
Adult Pleasure's aggregate online sales across tracked retailers amounted to $703M in 2025, broadly flat year over year. For 2026, revenue is expected to grow by 10-20%.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 14% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
64%
Desktop
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Adult Pleasure retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Adult Pleasure retailers, with performance tracked over time.
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