GRIPS CUSTOMERS & RESEARCH PARTNERS
Intimate wellness and pleasure products for adults, including vibrators, adult toys, lingerie, lubricants, bondage accessories, and related intimate apparel designed to enhance relationships and sexual health.
67M
16M
2.0-2.5%
$100-200
80+
Adult Pleasure's aggregate online sales across tracked retailers amounted to $703M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 13% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
63%
Desktop
37%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Adult Pleasure retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Adult Pleasure retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
