GRIPS CUSTOMERS & RESEARCH PARTNERS
Loose-leaf premium teas including black, green, white, and herbal varieties sourced worldwide, along with teaware and brewing accessories.
2.2M
1.29M
2.5-3.0%
$0-100
30+
Tea and Wellness's aggregate online sales across tracked retailers amounted to $32M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 49% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Tea and Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Tea and Wellness retailers, with performance tracked over time.
Other
