GRIPS CUSTOMERS & RESEARCH PARTNERS
Health-conscious nutritional snacks and supplements including protein bars, granolas, organic items, vitamins, and various wellness products designed for fitness-focused consumers.
32M
7.1M
4.0-4.5%
$100-200
20+
Healthy Snack's aggregate online sales across tracked retailers amounted to $570M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 31% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
89%
Mobile
11%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Healthy Snack retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Healthy Snack retailers, with performance tracked over time.
Other
