GRIPS CUSTOMERS & RESEARCH PARTNERS
Parts and accessories for motorcycles, ATVs, UTVs, snowmobiles, and personal watercraft including tires and protective gear.
11M
3.96M
1.0-1.5%
$200-300
15+
Powersports and Marine's aggregate online sales across tracked retailers amounted to $171M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 4% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Powersports and Marine retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Powersports and Marine retailers, with performance tracked over time.
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