GRIPS CUSTOMERS & RESEARCH PARTNERS
Insulated coolers, drinkware, and tumblers designed to keep beverages and food cold during outdoor activities.
4.42M
2.4M
1.5-2.0%
$100-200
20+
Outdoor Coolers and Drinkware's aggregate online sales across tracked retailers amounted to $41M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 61% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Outdoor Coolers and Drinkware retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Coolers and Drinkware retailers, with performance tracked over time.
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