GRIPS CUSTOMERS & RESEARCH PARTNERS
Insulated coolers, drinkware, and tumblers designed to keep beverages and food cold during outdoor activities.
2.77M
2.02M
1.0-1.5%
$100-200
20+
Outdoor Coolers and Drinkware's aggregate online sales across tracked retailers amounted to $39M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 26% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Outdoor Coolers and Drinkware retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Coolers and Drinkware retailers, with performance tracked over time.
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