GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom-modded gaming controllers and specialized gaming accessories including controller shells, thumbsticks, and performance-enhancing upgrades.
25M
18M
1.5-2.0%
$0-100
20+
Gaming Accessories and Custom Controllers's aggregate online sales across tracked retailers amounted to $390M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 31% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
60%
Desktop
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Gaming Accessories and Custom Controllers retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Gaming Accessories and Custom Controllers retailers, with performance tracked over time.
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