GRIPS CUSTOMERS & RESEARCH PARTNERS
Electronic component kits and supplies for hobbyists and makers, including microcontroller boards, sensors, and educational DIY project materials.
4.28M
964K
1.5-2.0%
$200-300
10+
Electronics and DIY Kits's aggregate online sales across tracked retailers amounted to $36M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 26% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Electronics and DIY Kits retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Electronics and DIY Kits retailers, with performance tracked over time.
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