GRIPS CUSTOMERS & RESEARCH PARTNERS
Airsoft guns, rifles, pistols, grenades, tactical gear, protective equipment, ammunition, upgrade parts, scopes, and accessories for hobbyists and enthusiasts.
23M
5.4M
1.5-2.0%
$200-300
30+
Airsoft Equipment and Accessories's aggregate online sales across tracked retailers amounted to $209M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 14% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
54%
Desktop
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Airsoft Equipment and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Airsoft Equipment and Accessories retailers, with performance tracked over time.
Other
Firearms and Tactical Accessories
500+ retailers tracked
Vaping and Smoking Accessories
200+ retailers tracked
Audio Equipment
150+ retailers tracked
Vaping
150+ retailers tracked
Device Protection Accessories
100+ retailers tracked
Tech Accessories and Connectivity Solutions
100+ retailers tracked
Mobile Phone Accessories
100+ retailers tracked
