GRIPS CUSTOMERS & RESEARCH PARTNERS
Body armor, bulletproof vests, tactical gear, and protective equipment for personal protection.
8.3M
2.57M
1.5-2.0%
$100-200
40+
Protective Gear's aggregate online sales across tracked retailers amounted to $129M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 18% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Protective Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Protective Gear retailers, with performance tracked over time.
Other
Firearms and Accessories
500+ retailers tracked
Firearm Accessories and Parts
300+ retailers tracked
Firearm Components and Accessories
200+ retailers tracked
Personal Protective Equipment
100+ retailers tracked
Custom Printing Services
100+ retailers tracked
Tools and Equipment
100+ retailers tracked
Cleaning Equipment and Supplies
80+ retailers tracked
