GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms, ammunition in various calibers, reloading supplies, components, optics, and shooting accessories for hunting, sport shooting, and personal defense applications.
24M
9.2M
1.0-1.5%
$200-300
40+
Ammunition and Shooting Supplies's aggregate online sales across tracked retailers amounted to $306M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 6% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
59%
Desktop
41%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Ammunition and Shooting Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Ammunition and Shooting Supplies retailers, with performance tracked over time.
Other
Firearms and Accessories
500+ retailers tracked
Firearm Accessories and Parts
300+ retailers tracked
Firearm Components and Accessories
200+ retailers tracked
Personal Protective Equipment
100+ retailers tracked
Custom Printing Services
100+ retailers tracked
Tools and Equipment
100+ retailers tracked
Cleaning Equipment and Supplies
80+ retailers tracked
