GRIPS CUSTOMERS & RESEARCH PARTNERS
Agricultural equipment, tractor attachments, farming machinery, livestock supplies, animal feed, veterinary products and farm supplies for farming and agricultural operations.
46M
6.6M
1.5-2.0%
$400-500
40+
Agricultural Equipment and Supplies's aggregate online sales across tracked retailers amounted to $493M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 8% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
75%
Mobile
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Agricultural Equipment and Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Agricultural Equipment and Supplies retailers, with performance tracked over time.
Other
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500+ retailers tracked
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300+ retailers tracked
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200+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
Tools and Equipment
100+ retailers tracked
Cleaning Equipment and Supplies
80+ retailers tracked
