GRIPS CUSTOMERS & RESEARCH PARTNERS
Fresh and frozen raw pet food for dogs and cats, formulated with organic meats, organs, and supplements for natural nutrition.
451K
377K
1.0-1.5%
$100-200
15+
Raw Pet Food's aggregate online sales across tracked retailers amounted to $7.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 2% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
53%
Desktop
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Raw Pet Food retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Raw Pet Food retailers, with performance tracked over time.
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