GRIPS CUSTOMERS & RESEARCH PARTNERS
Natural and organic pet food, supplements, treats, and wellness products designed to support health for dogs, cats, and small animals.
6M
1.96M
2.5-3.0%
$100-200
30+
Natural and Organic Pet's aggregate online sales across tracked retailers amounted to $69M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 6% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
76%
Mobile
24%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Natural and Organic Pet retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural and Organic Pet retailers, with performance tracked over time.
Other
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250+ retailers tracked
Bicycles and Cycling Accessories
250+ retailers tracked
Pet Supplies and Care
200+ retailers tracked
Fishing Equipment and Accessories
150+ retailers tracked
Pet Health and Wellness
100+ retailers tracked
Pet Food and Supplies
100+ retailers tracked
Pet Supplies and Health
70+ retailers tracked
