GRIPS CUSTOMERS & RESEARCH PARTNERS
Durable outdoor gear and accessories for active dogs, including harnesses, leashes, collars, boots, and tactical equipment designed for adventure and safety.
3.17M
766K
4.0-4.5%
$100-200
15+
Active Dog Gear and Supplies's aggregate online sales across tracked retailers amounted to $38M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 7% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
55%
Mobile
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Active Dog Gear and Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Active Dog Gear and Supplies retailers, with performance tracked over time.
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