GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot, Best Buy, and Lowe's shows Zephyr, a brand of Madison Air Solutions Corporation (NYSE: MAIR), generating an average product price of $902.95. Distribution is concentrated at the top, with homedepot.com accounting for 46.5% of year-to-date revenue and Best Buy close behind at 44.0%, leaving lowes.com with just 9.1%. Momentum softened over the summer window, as revenue fell 37.2% month over month and declined 15.1% across the tracked period. Pricing moved in the same direction, with the average price dropping 20.9% in a single month to $812.85 and 21.1% overall. The steep, simultaneous decline in both revenue and realized price points to a promotional or mix shift toward lower-priced units rather than steady premium-tier demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zephyr on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Zephyr.
BY REVENUE
Zephyr sells 56% online and 44% offline. Online runs through 2 channels; offline through 1. Online share has moved from 67% in Apr to 56% in Aug.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 58K ratings on 3 channels, Zephyr averages 4.5★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.5
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,549.99
Price
$6.8M
Revenue
$1,646.73
Price
$6.2M
Revenue
$2,976.35
Price
$3.56M
Revenue
$2,699.99
Price
$3.33M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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