GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy between January 1 and September 30, 2026, Breville — a brand operated by Australia's Breville Group Limited (ASX: BRG) — posted an average product price of $237.30. Distribution remains heavily concentrated, with Amazon accounting for 88.7% of year-to-date revenue versus just 11.3% at Best Buy. Momentum has softened over the measured period, as revenue declined 28.3% overall and fell 15.5% month over month in the most recent reading. Pricing has followed a similar path, with the average selling price slipping 8.6% month over month to $219.92 and 11.1% across the full stretch. Taken together, the data points to a brand leaning on a single dominant channel while absorbing simultaneous pressure on both volume and price realization.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Breville on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Breville.
BY REVENUE
Breville sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.85M ratings on 2 channels, Breville averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.85M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$884.68
Price
$2.41M
Revenue
$607.82
Price
$1.26M
Revenue
$751.29
Price
$475K
Revenue
$767.43
Price
$474K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
