GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy between January 1 and August 31, 2026, Breville — a brand of Australian-listed Breville Group (ASX: BRG) — averaged a product price of $240.51 across the period. Distribution is heavily concentrated, with Amazon accounting for 89.9% of year-to-date revenue and Best Buy contributing the remaining 10.1%. Momentum softened over the summer, as revenue fell 11.9% month-over-month and declined 8.8% across the June–August timeseries window. Pricing followed a similar path, with the average selling price easing to $234.48, an 8.0% monthly drop and a 13.9% decline over the tracked quarter. The combination of a narrow two-retailer footprint and sustained price compression suggests discount-led competition is the key dynamic to watch heading into the next cycle.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Breville on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Breville.
BY REVENUE
Breville sells 90% online and 10% offline. Online runs through 1 channel; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.9M ratings on 2 channels, Breville averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$876.49
Price
$2.5M
Revenue
$608.24
Price
$1.47M
Revenue
$768.61
Price
$585K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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