GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Breville generated an average product price of $245.02 across Amazon and Best Buy from January to May 2026. Amazon dominated Breville's retail distribution, capturing a commanding 92.3% revenue share compared to Best Buy's 7.7% during this period. The brand's top-selling product on Amazon, the Barista Express Espresso Machine, carried an average price of $683.27, while its premium Barista Touch model reached $999.15. Breville experienced a 6.1% revenue decline over the March to May 2026 period, though average pricing showed resilience with a 4.5% month-over-month increase in the most recent month tracked. These insights highlight Breville's heavy reliance on Amazon as its primary sales channel while maintaining a premium pricing strategy across both retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Breville on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Breville.
BY REVENUE
Breville sells 92% online and 8% offline. Online runs through 1 retailer; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.95M ratings on 2 retailers, Breville averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 1.95M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$883.14
Price
$1.66M
Revenue
$647.87
Price
$1.3M
Revenue
$710.33
Price
$907K
Revenue
