GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, Blueair demonstrates a highly concentrated retail strategy, with Amazon commanding 99.2% of its revenue share across tracked retailers. The brand's average product price during this period stood at $146.46, though pricing showed a downward trend with a 3.2% decrease over the observed timeframe. Despite softening prices, Blueair's revenue trajectory remained positive, recording a 3.7% overall growth during the tracking period. Month-over-month revenue also continued its upward momentum, growing 1.6% in the most recent month analyzed. These dynamics suggest Blueair may be leveraging competitive pricing adjustments to drive stronger sales volume through its dominant Amazon channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Blueair on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Blueair.
