GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy between January 1 and August 31, 2026, Blueair — a brand owned by Unilever (LSE: ULVR) — has posted overall revenue growth of 32.6% over the period. Channel concentration is the defining feature of its footprint, with Amazon accounting for 98.6% of year-to-date revenue and Best Buy contributing just 1.4%. The average product price sits at $144.68, and pricing has remained broadly stable, edging up 0.9% across the period. More recent momentum has cooled, however, with monthly revenue falling 9.0% against the prior month and the average price slipping 3.1% to $146.30. Taken together, the figures point to a brand with strong year-to-date expansion but a heavy single-retailer dependency and softening short-term trends.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blueair on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blueair.
BY REVIEW COUNT
Across 347K ratings on 2 channels, Blueair averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 347K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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