GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026 shows Blueair, a brand owned by Unilever (LSE: ULVR), operating with an average product price of $131.52. Channel concentration is extreme, with Amazon accounting for 98.4% of year-to-date revenue and Best Buy contributing just 1.6%. Momentum has weakened over the most recent quarter, with revenue falling 28.4% month-over-month and declining 35.2% across the July–September period. Pricing followed a similar path, with the average price slipping 12.6% month-over-month to $120.24 and easing 14.8% over the quarter. Together, these Grips Intelligence datapoints point to a brand facing simultaneous pressure on both volume and realized price while remaining heavily dependent on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Blueair on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blueair.
BY REVIEW COUNT
Across 333K ratings on 2 channels, Blueair averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 333K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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