GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Blueair demonstrates an overwhelming reliance on a single retail channel, with Amazon commanding 99.1% of the brand's total revenue share. The brand's average product price during this period stood at $144.64, though pricing has been on a downward trajectory, declining 7.9% over the tracked timeseries. Revenue performance has also shown signs of softening, with a 10.7% drop observed over the same period. Despite its concentrated retail strategy, the consistent price erosion alongside falling revenue suggests Blueair may be facing increased competitive pressure or shifting consumer demand. These trends warrant close monitoring as the brand navigates the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blueair on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Blueair.
BY REVIEW COUNT
Across 393K ratings on 1 channel, Blueair averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 393K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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