GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Blueair generated an average product price of $144.09 across the January 1–June 30, 2026 period on the Amazon and Best Buy channels tracked, though overall revenue declined 12.2% over that span. Amazon dominated the brand's channel mix, accounting for 98.8% of revenue share versus just 1.2% for Best Buy. The brand's average selling price rose to $145.43 in the most recent month, a 7.1% month-over-month increase, and finished up 1.5% overall across the reporting window. These Grips Intelligence figures point to a brand maintaining premium pricing power even as top-line sales softened. Blueair, a subsidiary of Unilever, remains heavily concentrated in a single retail channel, underscoring both its Amazon strength and its limited diversification across the tracked marketplaces.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blueair on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blueair.
BY REVIEW COUNT
Across 400K ratings on 2 channels, Blueair averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 400K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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