GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across homedepot.com and lowes.com, DENISLAWN demonstrated strong momentum with overall revenue growth of 139.7% during the tracked period. Home Depot dominated as the brand's primary retail channel, commanding 69.2% of total revenue share compared to Lowe's at 30.8%. The brand's average product price stood at $424.92, with overall average pricing increasing 30.8% over the period, signaling a shift toward higher-value offerings. DENISLAWN's top-performing products at both retailers are concentrated in the premium Cavallo collection, with individual set prices ranging from approximately $1,400 to over $2,350. This combination of rapid revenue growth and rising average prices positions DENISLAWN as a brand gaining significant traction in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 140% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 31% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for DENISLAWN on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for DENISLAWN.
BY REVENUE
$749.82
Price
$89K
Revenue
$1,723.96
Price
$83K
Revenue
$2,252.22
Price
$72K
Revenue
$1,496.30
Price
$43K
Revenue