DENISLAWN

DENISLAWN Market Overview

DENISLAWN's in-store performance from January 1 to July 31, 2026, tracked across Home Depot and Lowe's, shows a brand concentrated heavily in a single retail channel, with Grips Intelligence data attributing 70.5% of year-to-date revenue to homedepot.com and the remaining 29.5% to lowes.com. The brand commands an average product price of $380.61, positioning it in the premium tier of its retail category. Momentum has been mixed: revenue climbed 31.4% month-over-month in the most recent period, yet remains down 15.7% over the tracked timeframe. Pricing has followed a similar pattern, with the average selling price rising 15.5% month-over-month to $314.95 while still sitting 27.1% below earlier levels. Top-selling assortments at both retailers skew toward high-ticket multi-piece sets priced between roughly $670 and $4,600, suggesting that revenue swings are closely tied to shifts in mix rather than unit volume alone.