Wyze

Wyze Market Overview

According to Grips Intelligence data covering January–February 2026 across tracked retailers, Wyze generates an overwhelming 99.3% of its revenue through Amazon, making it almost entirely dependent on a single retail channel. The brand's average product price sits at $54.08, with its top-selling items on Amazon ranging from approximately $40 to $120. Notably, Wyze experienced a significant revenue decline of 40.2% over the trailing period, suggesting considerable headwinds in consumer demand or competitive pressure. Despite the revenue drop, average pricing remained stable, edging up 1.0% over the same period, indicating the brand has held firm on pricing rather than discounting to stimulate sales. This combination of heavy Amazon reliance and declining revenue may signal a need for Wyze to diversify its retail distribution strategy going forward.