GRIPS CUSTOMERS & RESEARCH PARTNERS
Woodlink's in-store performance, tracked by Grips Intelligence from January 1 to August 31, 2026 across Ace Hardware, Menards, Lowe's, Amazon and Home Depot, shows a brand heavily concentrated in one retail partner. Ace Hardware alone accounted for 46.5% of year-to-date revenue, more than the combined contribution of Lowe's (14.4%) and Amazon (12.2%). Momentum softened over the summer, with revenue falling 13.2% month-over-month in the most recent period and 28.6% across the June-to-August window. Pricing held up better than volume, as the average selling price rose 3.0% over the same stretch to $16.32, against a period average of $15.61. The divergence between rising prices and falling revenue suggests unit demand, rather than positioning, is the pressure point to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Woodlink on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodlink.
BY REVENUE
Woodlink sells 38% online and 62% offline. Online runs through 3 channels; offline through 2.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 48K ratings on 5 channels, Woodlink averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.25
Price
$11K
Revenue
$56.91
Price
$9.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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