GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Ace Hardware, Menards, Lowe's, Home Depot and Amazon, Woodlink's retail footprint is heavily concentrated in a single account. Ace Hardware alone accounts for 45.0% of year-to-date revenue, more than the combined contribution of Menards (16.9%) and Lowe's (15.6%), while Home Depot (13.3%) and Amazon (9.2%) round out the mix. Momentum has weakened over the most recent quarter, with revenue falling 14.5% month-over-month and 26.2% across the July–September period. Pricing has softened alongside volume, as the average selling price slipped 1.6% in the latest month and 6.2% over the quarter to roughly $15.80. With a blended average product price of $15.70 against top-selling items at Lowe's ranging from $34 to $61, the data points to a value-weighted assortment where higher-ticket SKUs are not offsetting the broader decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Woodlink on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodlink.
BY REVENUE
Woodlink sells 38% online and 62% offline. Online runs through 3 channels; offline through 2.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 40K ratings on 5 channels, Woodlink averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.25
Price
$13K
Revenue
$56.08
Price
$8.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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