GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, menards.com and homedepot.com from January 1 to August 31, 2026 shows Audubon operating at an average product price of $16.99. Amazon dominates the brand's measured revenue with an 81.8% share, leaving acehardware.com (8.5%), menards.com (5.1%) and homedepot.com (3.8%) to split the remainder. Revenue momentum has softened through the summer, falling 9.2% month over month and 2.7% across the tracked period. Pricing has been the sharper mover, with the average selling price sliding 13.1% to $15.52, a 6.9% drop against the prior month. That combination of a heavy single-channel concentration and steady price erosion suggests discounting is currently doing more work than volume growth for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Audubon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Audubon.
BY REVENUE
Audubon sells 86% online and 14% offline. Online runs through 2 channels; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 124K ratings on 4 channels, Audubon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 124K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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