GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, menards.com and homedepot.com from January 1 through September 30, 2026, Audubon's sales remain heavily concentrated in a single channel. Amazon alone accounts for 82.4% of year-to-date revenue, leaving Ace Hardware at 7.7%, Menards at 5.4% and Home Depot at 3.8%. The brand's average product price sits at $16.19, roughly flat over the period with a 0.7% decline, though the most recent month showed a 3.5% uptick to $15.83. Revenue has trended lower, falling 14.1% month-over-month and 18.6% across the measured window. That combination of soft top-line momentum and stable pricing suggests volume pressure rather than discounting is driving the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Audubon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Audubon.
BY REVENUE
Audubon sells 88% online and 12% offline. Online runs through 2 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 144K ratings on 4 channels, Audubon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 144K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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