GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Ace Hardware, Home Depot, and Menards, Audubon demonstrated strong momentum with revenue growing 36.3% over the observed period. Amazon dominated as Audubon's primary retail channel, commanding an overwhelming 81.4% share of total revenue. The brand maintained an accessible average product price of $17.22, while average pricing edged up 2.5% over the period, suggesting strengthening demand. Ace Hardware captured the second-largest share at 10.1%, followed by Home Depot at 4.4% and Menards at 3.5%, indicating a highly concentrated distribution strategy. The most recent month showed continued acceleration with a 23.0% month-over-month revenue increase, underscoring Audubon's positive sales trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Audubon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Audubon.
BY REVENUE
Audubon sells 86% online and 14% offline. Online runs through 2 retailers; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 137K ratings on 4 retailers, Audubon averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 137K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$19.99
Price
$798K
Revenue
$32.53
Price
$681K
Revenue
$18.41
Price
$553K
Revenue
