GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across tracked retailers including Amazon and Menards, Wolverine shows a highly concentrated retail footprint with Amazon commanding 98.5% of the brand's revenue share. The brand's average product price sits at $73.08, though this figure has seen a 5.7% decline over the tracked period. Wolverine experienced a notable 52.3% drop in overall revenue during the observed timeframe, signaling a significant downward trend in sales momentum. Menards accounts for just 1.0% of revenue share, with its top Wolverine products priced well below the brand average at approximately $18. These metrics suggest Wolverine faces challenges in maintaining sales volume and pricing stability across its current retail distribution channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wolverine on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wolverine.
BY REVIEW COUNT
Across 62K ratings on 2 retailers, Wolverine averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 62K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
