GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Menards, and Home Depot from January 1, 2026 to September 30, 2026 shows Wolverine, a brand owned by Wolverine World Wide (NYSE: WWW), holding an average product price of $78.75. Channel concentration is extreme, with Amazon accounting for 96.8% of year-to-date revenue while menards.com and homedepot.com each contribute just 1.6%. Pricing has trended upward over the measured period, rising 6.3% overall to a recent monthly average of $83.64, though that figure slipped 0.6% versus the prior month. Revenue momentum has been flatter, with the most recent month declining 8.1% sequentially even as the overall trend edged up 0.1%. Together, the Grips Intelligence figures point to a brand gaining price but not yet translating that into comparable revenue growth outside its dominant marketplace channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wolverine on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wolverine.
BY REVIEW COUNT
Across 9.9K ratings on 3 channels, Wolverine averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 9.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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