GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Wolverine generated nearly all of its tracked revenue through Amazon, which accounted for a dominant 98.6% retailer share. The brand's average product price held relatively steady at $73.94, showing only a modest 2.0% decline over the observed period. However, Wolverine experienced a significant revenue drop of 61.1% across the tracked months, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, pricing remained resilient with a slight 0.3% month-over-month increase in average price during the most recent period, suggesting the brand is holding firm on its pricing strategy rather than discounting to drive volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 61% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Wolverine on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wolverine.
