GRIPS CUSTOMERS & RESEARCH PARTNERS
Between January 1 and August 31, 2026, Wolverine — an owned brand of Wolverine World Wide (NYSE: WWW) — saw in-store sales tracked by Grips Intelligence across Amazon and menards.com. Amazon dominated the mix with 97.0% of year-to-date revenue, while menards.com accounted for the remaining 2.1%. Momentum has been building through the summer, with revenue up 23.5% across the June–August window and an 8.5% month-over-month gain in the most recent period. Pricing has firmed alongside that growth, as the average selling price climbed 9.6% to $89.24, well above the $78.71 year-to-date average. The Menards assortment skews far cheaper, with leading items averaging $14.84 to $17.79, underscoring how sharply price tiers diverge between the brand's two tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wolverine on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wolverine.
BY REVIEW COUNT
Across 28K ratings on 2 channels, Wolverine averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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