GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Wilton — a brand operated under German family-owned group Dr. August Oetker KG — generated in-store revenue growth of 5.7% across the tracked period of January 1 to September 30, 2026, spanning Lowe's, Home Depot and Amazon. Lowe's accounts for the clear majority of that revenue at 51.8% share, followed by Home Depot at 26.3% and Amazon at 21.8%. The brand's average product price sits at $78.13 year to date, though pricing has climbed 9.3% overall across the measured window. More recent momentum has cooled, with monthly revenue up just 0.2% and average price easing 3.7% to $75.50 in the latest period. The concentration of more than three-quarters of sales in two home-improvement retailers suggests Wilton's growth trajectory remains closely tied to those partnerships rather than marketplace expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wilton on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wilton.
BY REVIEW COUNT
Across 4.77M ratings on 3 channels, Wilton averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$415.43
Price
$326K
Revenue
$21.11
Price
$248K
Revenue
$18.33
Price
$207K
Revenue
$749.11
Price
$172K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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