GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Wilton generated revenue across three major online retailers between January and February 2026, with Amazon leading at 42.3% revenue share, followed by Lowes.com at 31.1% and HomeDepot.com at 26.4%. The brand's average product price stood at $42.07, though this figure saw a significant 59.0% increase over the trailing three-month period from December 2025 through February 2026. Wilton's overall revenue declined 5.0% over the same trailing period, suggesting shifting demand dynamics despite rising prices. Notably, Wilton's product mix varies dramatically by retailer, with top-selling items on Lowe's and Home Depot commanding prices well above $200, while Amazon features a broader range of lower-priced items. This multi-retailer strategy gives Wilton a relatively balanced distribution footprint, with no single channel accounting for more than 43% of total online revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 59% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Wilton on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wilton.
