GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Lowe's, Amazon, and Home Depot, Wilton's revenue was essentially flat, dipping just 0.1% over the period. Lowe's dominates the brand's channel mix with a 47.2% revenue share, ahead of Amazon at 26.8% and Home Depot at 25.9%. The average product price climbed sharply, rising 24.6% over the period to reach an average of $65.81. In the most recent tracked quarter, April 1 to June 30, 2026, average price accelerated further, jumping 20.1% month-over-month to $78.73 while revenue grew 3.9%. This combination of a rising price point and stable overall revenue points to strong pricing power within Wilton's offline retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Wilton on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wilton.
BY REVIEW COUNT
Across 5.3M ratings on 3 channels, Wilton averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.59
Price
$410K
Revenue
$409.70
Price
$296K
Revenue
$1,249.99
Price
$156K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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