Wilton

Wilton Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's, Home Depot and Amazon, Wilton's sales are heavily concentrated in a single retailer. Lowe's alone accounts for 50.2% of year-to-date revenue, with Home Depot at 25.6% and Amazon at 24.1%, leaving the brand's performance closely tied to one partner. Revenue turned upward late in the period, rising 4.2% month over month, though it remains down 9.3% across the tracked window. Pricing has been similarly volatile, with the average selling price climbing 12.3% in a single month to $78.26 while finishing essentially flat, down 0.5% overall. The blended average product price of $75.77 reflects a wide spread between premium and entry-level assortments across the three channels.