Wilton

Wilton Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Amazon and Home Depot, Wilton — a brand operated under Germany's privately held Dr. August Oetker KG — generated nearly half of its year-to-date revenue at Lowe's, at a 49.7% share. Amazon and Home Depot split the remainder almost evenly, at 25.4% and 24.8% respectively, giving the brand an unusually balanced three-channel footprint. The average product price across tracked listings stood at $70.67, though pricing skews sharply higher at Lowe's, where top sellers ranged from roughly $338 to over $1,300. Revenue softened over the May–July window, falling 13.2% month-over-month and 9.8% across the period, while the average selling price dipped 12.0% in the latest month to $69.27. Despite that near-term pullback, average pricing still finished 5.7% higher than where it began, suggesting mix rather than discounting drove much of the recent volatility.