GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wilton recorded an average product price of $50.79 across Lowe's, Amazon, and Home Depot from January to April 2026. Lowe's led as Wilton's top revenue-generating retailer with a 39.6% share, followed closely by Amazon at 36.5% and Home Depot at 23.7%. Notably, Wilton's average price surged 18.0% over the tracked period, signaling a meaningful shift toward higher-priced product sales. Despite this pricing momentum, overall revenue declined 11.5%, suggesting volume softness even as the brand's price mix strengthened. This divergence between rising prices and falling revenue presents a key dynamic for competitors and retailers monitoring Wilton's market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 18% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Wilton on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wilton.
