GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Menards, Office Depot, and Newegg, Whalen demonstrates a highly concentrated retail footprint with Menards commanding a dominant 93.8% share of the brand's total revenue. The brand's average product price during this period stood at $377.78, though pricing showed a notable downward trend with a 23.3% overall decrease observed across the tracked months. Revenue performance also faced headwinds, declining 62.5% over the March to May 2026 period, signaling potential seasonal softening or shifting demand. Office Depot and Newegg account for the remaining revenue share at 4.0% and 1.3% respectively, highlighting Whalen's heavy reliance on a single retail partner. This concentration, combined with falling prices and revenue, suggests a critical period for the brand's retail strategy heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 63% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Whalen on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Whalen.