Grips Intelligence in-store data tracked across menards.com, Office Depot, Newegg and homedepot.com from January 1 to September 30, 2026 shows Whalen, a privately held San Diego business founded in 1991, concentrating the overwhelming majority of its sales in a single retail relationship. Menards accounts for 84.6% of year-to-date revenue, with Office Depot a distant second at 11.7% and Newegg and Home Depot together contributing under 4%. Momentum in the July–September window was pronounced, with revenue up 147.8% month over month and 231.3% higher across the quarter. Pricing moved in step, as the average selling price climbed 36.5% in a single month to $307.63 and finished 37.2% above where the quarter began, against a year-to-date average of $275.48. That combination of rising volume and rising price points suggests a stronger mix at the top end, where Menards listings range as high as $639.91.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 248% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 38% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Whalen on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Whalen.
BY REVENUE
$329.29
Price
$114K
Revenue
$639.91
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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